Basics of SEO

Nowadays every second a lot of content are getting generated on the web. If you want to drive traffic to you website you have to opt for lot of different channels. SEO (Search Engine Optimization) is one of them. Commercial Search Engine (Google, Yahoo, Bing)  are one of the major source of driving traffic and SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO includes both technical and creative ways of improving your ranking in Search Engine result Page ) SERP.

Lets discuss some of the basic terms used in the SEO and understanding the most effective practices of search engine optimization.
  • Search Queries: Seacrh Queries are the words that user type in search box of Search Engine. Queries can be of three type:
                       Do– they want to do something like buy a book
                       Know – they want to know something
                       Go – they want to go somewhere
  •  Search Engine Result Page(SERP): The SERP is the battleground for search marketing. SERP is the result page returned by search engine for your search queries. All you want to improve you website ranking in the SERP page in organic section of SERP throug SEO.                      

  •  Backlinks: Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's).  The number of backlinks is an indication of the popularity or importance of that website. Search Engine see backlink as vote or endorsement for your site. Also note that A nofollow link is one that has had the rel=”nofollow” attribute applied to it, which instructs Google to not use that link when calculating the trust and authority of the page being linked to. Dofollow links, which have no attribute applied to them, and are used by Google in their ranking algorithm. You have to keep the balance between follow and nofollow link

 
                                      <a href=”Link” rel=”nofollow”>Link Text</a>
                                      <a href=”Link”>Link Text</a>
  • Keyword Targeting:Identify the keyword relevant to targeted audience and use them in your web content.This means creating a list of specific words and/or phrases which you know people are searching for, and making sure that when these keywords are searched for your site will be in the result page
  • On-Page SEO: It includes all the methodology to improve the ranking on SERP by making changes with the website.

o   Title Tag: The title element of a page is meant to be an accurate, concise description of a page's content. It is critical to both user experience and search engine optimization.
o   Meta Descriptions:  Meta descriptions are a key component to how your page listing appears in the SERPs and serves as the welcome mat into that page for the use
o   Content :It should be unique, shareable.

Best Practices for SEO:
  1. Always use indexable content on your website as much as possible.If you are using images, flash,videos etc use alternative text for the same .
  2.  Keep balance between follow and nofollow backlinks
  3. Create unique, accurate and brief, but descriptive page titles
  4. Improve the structure of your URLs. Make it more Simple-to-understand URLs
  5. Make your site easier to navigate
  6. Offer quality content and services.
  7. Use heading tags appropriately
  8. Make your BRAND presence on social platform



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