Principles and Objectives for Online Marketing Campaign

Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.Online marketing campaign is a coordinated series of steps that can include promotion of a product through Internet.So while designing the online campaign we should first decide the objective of campaign like creating awareness,establishing brand, increase sales  etc.An effective way to set objectives is to follow the well known acronym SMART.


SMART Example




And at last while designing the online campaign follow the below principles
  • Be found
  • Messaging should be clear
  • Memorable to your target audience

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