Google Analytics Implementation Roadmap

 Roadmap to implement Google Analytics.

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Google Analytics Account Structure

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Lets discuss how Google Analytics account is structured and the implications this has for data collection, processing and reporting. Accounts Your access point for Analytics, and the topmost level of organization. A Google Analytics account is simply a logical way for a business to group data from all of its digital assets together. There are also certain configuration settings that you apply to your entire account, like managing the users who have access Properties Within each account, you can have one or more properties that independently collect data. Each property is assigned a unique tracking ID that tells Google Analytics exactly which data should be collected, stored and reported together. Typically you create separate accounts for unique businesses or distinct business units. Then you can  create unique properties within that account for the different websites, mobile applications, or other digital assets that belong to the business. This appro...
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Campaign Attribution 101: Understanding and Implementing Attribution Models for Accurate Measurement

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An Online Advertising Pricing Models

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