Google Analytics Implementation Roadmap

 Roadmap to implement Google Analytics.

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Google Analytics Account Structure

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Lets discuss how Google Analytics account is structured and the implications this has for data collection, processing and reporting. Accounts Your access point for Analytics, and the topmost level of organization. A Google Analytics account is simply a logical way for a business to group data from all of its digital assets together. There are also certain configuration settings that you apply to your entire account, like managing the users who have access Properties Within each account, you can have one or more properties that independently collect data. Each property is assigned a unique tracking ID that tells Google Analytics exactly which data should be collected, stored and reported together. Typically you create separate accounts for unique businesses or distinct business units. Then you can  create unique properties within that account for the different websites, mobile applications, or other digital assets that belong to the business. This appro...
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Google Analytics Implementation

"What gets measured, gets managed."              -Peter Drucker If you have website, blog or mobile sites you want to track their performance. Getting visitors to your website is important, but it’s also important to understand how they are interacting with your website. Website analytics (the tracking of traffic to and on a website) helps website owners understand their online customers, potential customers and their interactions with their site. So lets start with steps for implementating Google Analytics : Step 1: Generating GATC code Step 2: Insert Google Analytics JavaScript Into Your Pages I will also try to explain Google Analytics Tracking Code (GATC) in brief Step 1: Generating GATC code 1) Sign in into Google Analytics(www.google.com/analytics). You can use gmail account or any email id to create account 2) Click the Sign Up button to continue. 3) Enter the URL of the site you wish to analyze 4) Give the site an a...
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An Online Advertising Pricing Models

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Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens.  Indentify which of the many different digital advertising pricing models makes the most sense for your business Some of them are explained below: What is CPM? Cost Per Mille . Usually refiects the price of 1000 banner impressions in dollar currency. The CPM model refers to advertising bought on the basis of impression. Payment depends on the number of impressions solely. For example, a banner is being shown 100,000 times at CPM of $0.5, means that the payment by theadvertiser to the publisher would be 100,000 * 0.5 / 1000 = $50. Advantages - The advertiser knows exactly how many times the banner will be shown, and what would be his   daily / total costs. - Common model when buying media against a specific URL / site / ad spot. - CPM is ...
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