Omniture Standard Variables - props, eVars and events
If you are working on Adobe Analytics (Omniture/Site Catalyst) then it becomes very necessary to understand standard variables in Adobe Analytics and their capabilities and limitation. Omniture provides three types of variables: Traffic variables (s.Props) Success Events (s.events) Conversion variables (e.Vars) In this blog we will cover Traffic variables Traffic variables (s.Props) : Traffic Variables are custom variables used to count number of times certain values are sent into Omniture . Omniture offers predefined Traffic Variables (s.pageName, s.channel, and s.server) as well as Custom Traffic Variables (s.props). As you understand Page views, Unique Visitors and Visits are the traffic metrics Prop variables helps us to breakdown these metrics into meaningful buckets e.g. You see total number of page views and unique visitors for your websites and if you want to know how many page view and unique visitor is associated with home page or product pag...