Journey to Digital Marketing And Analytics

What Is Affiliate Marketing? Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site. Advertisers invest in affiliate programs for lead generation, and, of course, sales . Affiliate Marketing is a performance-based marketing strategy. Essentially, a business only pays a commission when a predefined action has taken place; such as a sale, lead, or subscription. An Affiliate Marketing strategy is an effective Affiliate Marketing strategy allows businesses to build their brands at a lower cost. Many advertisers are finding this channel a cost-effective way to offset the rise...